The sources of website energy consumption, and therefore website emissions, can be broken into three parts: data centres (web hosts) that store the website content; transmission networks that allow the user and the data centre to communicate; and user devices.
Following analysis from Connect Earth, here are three simple things you can do to reduce your carbon footprint online:
1.Switch to a green web host
Three highly regarded green hosting companies that are worth considering include:
Green House Web Hosting
2.Optimise your website
Compressing image files
Using efficient file formats
3.Reduce your digital clutter and e-waste
Reducing clutter and unused pages on your website
Deleting old and unnecessary files
Using fewer apps and deleting unused software
Tide and Connect Earth have joined forces to find simple ways for Tide customers to reduce their carbon footprint and, at the same time, reduce costs and/or offer a better experience for their customers.
Heather Cobb, VP Member Engagement Marketing at Tide, added:
“While our main mission is to help you grow your business by giving you the best tools to manage your money, we know that our future depends on the world becoming more sustainable in all domains of life and work. With this in mind, we’re delighted to partner with Connect Earth to shine a light on the environmental impact of typical business spending.
“When we think about conserving energy and reducing our carbon footprint, few of us think about the impact of our business websites and our digital activities, but your digital footprint offers great potential for reducing your carbon emissions, improving the customer experience, and possibly cut costs too. Loading up a website requires energy to power up the servers that keep the websites running… Overall, energy consumption and emissions from the internet are gigantic – in total, the internet uses more electricity than the whole of the United Kingdom (416.2 terawatt hours).
“We hope this insight inspires business owners to reduce their carbon footprint online. As well as helping our customers make green choices, here at Tide we are working towards being Net Zero – watch this space”.
Joshua Couchman, Data Acquisition and Strategy Manager at Connect Earth, added:
“Connect Earth is an environmental data company that uses your banking data to calculate your carbon footprint. Given the vastness of the Internet’s energy consumption, we all have the potential to reduce digital waste and improve the efficiency of the web. After analysing anonymised transaction data, we can see that many of Tide’s customers could switch to green hosting companies, and still benefit from secure, reliable, and affordable web hosting”.
For more information on the research, visit: https://www.tide.co/blog/business-tips/green-web-hosting/