Looking to get better and advance your sales professional career this April?Gene Slade, CEO and Founder of Lead Ninja System, is hosting the Blackbelt Sales Mastery Event in Fort Myers, Florida. Taking place on April 5-6, this two-day training session promises to redefine the sales process, equipping attendees with actionable strategies to enhance their performance. Joining Slade is Business and Life Strategist Gary Coxe. Attendees can expect hands on training to unlock their full potential, rewire their minds, and redefine their sales strategies.

Slade’s track record speaks for itself. Over 3,000 people from more than 40 states have graduated from Slade’s Lead Ninja training programs, each benefiting from his transformative sales techniques. Unlike conventional seminars, this event is designed to provide real-world frameworks that work across industries. Whether you are an experienced sales person or just starting out, the Blackbelt Sales Mastery Event is a program for you to improve your sales and get results.

Accessible Training for Everyone in Sales

Slade understands that sales professionals come from all walks of life with different levels of experience. That’s why this year's Lead Ninja program has multiple tiers of access to make it inclusive. General Access is priced at $1,997 and includes full participation in the two day event, ensuring attendees get the core training experience. For those concerned about cost, Lead Ninja also offers payment plans so everyone can have access to this career-changing event.

For sales professionals who want a more exclusive experience, the Diamond Access package is priced at $14,997. This premium tier offers reserved seating, a one year membership in the Lead Ninja Mastermind Group, and an exclusive deep sea fishing trip on April 7th. This is where you can network with industry leaders, gain personalized insights, and form lasting professional connections.

Transforming Sales Through Air & Water Quality Solutions

One of the highlights of this year’s Blackbelt Sales Mastery Event is its focus on air and water quality solutions being integrated into the sales process. Drawing from his extensive technical and maintenance sales experience, Slade will teach attendees how to use indoor air quality and water treatment as a doorway to higher value sales.

“Most salespeople are leaving tens of thousands of dollars on the table by not addressing their customers air and water quality needs,” says Slade. “The key is to shift the conversation from selling a product to selling the problem.”

Throughout the event, attendees will learn how to identify and address customer pain points related to poor air quality, including health risks, system inefficiencies, and rising energy costs. By positioning products like HEPA filters, humidifiers, and duct sealing as essential solutions rather than optional upgrades, salespeople can increase their close rates and average ticket size.

Slade’s approach is based on empathy and education. Salespeople can build trust and become problem solvers by helping customers understand how poor air and water quality is affecting their home and health. This increases close rates and boosts average ticket size, a win-win for the customer, the company, and the salesperson.

Sales Strategies That Work Across Industries

While Slade’s expertise is in the HVAC industry, the principles taught at the Blackbelt Sales Mastery Event apply to any industry. One of the event’s biggest takeaways is the EGSPA framework, which is a flexible system that can be used across industries. Instead of using rigid scripts, EGSPA allows salespeople to adapt to the customer’s unique needs and challenges.

“The more questions you ask, the more enlightened your client becomes,” Slade explains. “Guide them to the right decision by getting them thinking, engaged, and aware of what’s at stake.”

The Blackbelt Sales Mastery Event is not just for individuals; it’s also an invaluable resource for businesses looking to enhance their sales teams. Whether selling high-ticket items or intangible services, the lessons from Slade and his team will deliver measurable, lasting results. According to data from SPOTIO, companies that invest in ongoing sales training see better performance and higher revenue. This is the impact that ongoing sales training has on a company’s success. 

With the Blackbelt Sales Mastery Event just around the corner on April 5-6, salespeople, business owners, and technicians have the opportunity to add to their skills, build confidence, and increase their earning potential. Attendees will also have the opportunity to learn from one of the industry’s most respected leaders and get access to advanced sales strategies, expert mentorship, and a network of like-minded professionals all geared towards helping them succeed in today’s market.

As Slade puts it, “This isn’t just about learning how to sell—it’s about transforming the way you think about sales. When you focus on solving problems and delivering value, success will follow.”

Secure your spot at this transformative event today by visiting: https://theleadninja.net/lead-ninja-april-event-2025#row-RP0TB0RTLU/

About Gene Slade

Gene Slade, CEO of Lead Ninja System, is a pioneering force in the realm of sales training and business development that was just voted the “Top HVAC Sales Training in 2025” by Kev’s Best magazine. With a steadfast commitment to empowering professionals in the HVAC, plumbing, and electrical trades, Gene offers transformative coaching experiences that revolutionize the way business owners approach sales and growth through personalized guidance, community support, and access to exclusive resources. For speaking engagements go to geneslade.com.