# SAP CEO: huge growth potential in generative AI
Published: 2023-06-28
Category: Headlines
Category URL: https://bizdispatch.com/category/headlines/
Meta Title: SAP CEO: Generative AI Drives Huge Growth Potential
Meta Description: German business software maker SAP sees massive growth opportunities in generative AI technology, with CEO Christian Klein predicting a significant market ex...
URL: https://bizdispatch.com/sap-ceo-huge-growth-potential-in-generative-ai/

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## SAP CEO: huge growth potential in generative AI

(Reuters) – German business software maker SAP sees huge growth potential in generative AI technology, Chief Executive Officer Christian Klein told the business daily Handelsblatt in an interview published on Wednesday.

“Currently, we at SAP address a $500 billion market. We assume that the potential will increase significantly through generative AI. The whole development is a huge growth driver for SAP,” he said.

Klein mentioned human resources as an example of where the technology can be applied. “In the future, the system should be able to configure itself and automate work steps,” he noted.

The SAP CEO also said that generative AI will be able to take over some administrative tasks, such as business appointment management.

SAP said in mid-May that it will deepen collaboration with Microsoft on joint generative AI projects in the field of personnel recruiting.

(Reporting by Andrey Sychev; Editing by Miranda Murray)


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