Home News Lily’s Kitchen Enhances Customer Experience With Ordergroove Subscriptions
Our website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

Lily’s Kitchen Enhances Customer Experience With Ordergroove Subscriptions

As consumers demand more convenient shopping experiences, the natural pet recipe brand’s subscription offering accounts for more than 20% of total sales

by wrich

London — 2 March, 2022 – Ordergroove, the leader in Relationship Commerce, announced today that Lily’s Kitchen, the U.K.’s No. 1 brand in premium natural pet food1, has successfully implemented an Ordergroove subscription experience. Seeking to provide a seamless shopping experience for consumers, Lily’s Kitchen partnered with Ordergroove to deliver an innovative subscription offering that prioritises convenience. 

Since launching the Ordergroove subscription experience in April 2020, Lily’s Kitchen has achieved rapid success. By June of the same year, the brand attributed more than 10% of its total sales to its subscription experience. At the end of 2021, this figure had doubled and now accounts for 20% of monthly sales. 

The bespoke subscription offering, implemented by certified B Corp Lily’s Kitchen, ensures customers receive a regular supply of their pets’ favorite recipes while also offering incentives such as cost savings and delivery. What’s more, subscribers have full control over their recurring orders, including the ability to edit, pause or cancel at any time. Subscribers can also change order frequency or switch between similar products with ease – ensuring customers receive enough wet and dry recipes and treats each month to keep their four-legged friends happy and healthy. 

“We celebrate the pet-parent relationship in all its forms,” said Michelle Corp, eCommerce Director, Lily’s Kitchen. “By adding a subscription experience, we were able to make it much more convenient for pet parents to stock up on their pets’ favorite recipes – and free them up to spend more quality time with their cats and dogs. We knew subscriptions were going to be popular, but their rapid growth was greater than we anticipated. It’s a mutual success story for our valued pet parents, Lily’s Kitchen, and Ordergroove.” 

When selecting a subscription solution, Lily’s Kitchen prioritised ease of use and flexibility for its customers. The brand also desired a subscription technology that would seamlessly integrate with its existing eCommerce platform and that had a high level of automation. 

“The decision by Lily’s Kitchen to launch a subscription offering aligns perfectly with the brand’s mission to deliver wholesome pet recipes and be a force for good,” said Greg Alvo, CEO, Ordergroove. 

“The results Lily’s Kitchen has achieved with subscriptions are phenomenal and are a testament to the importance of fostering relationships, rewarding loyalty and listening to consumers’ call for convenient shopping experiences.”


You may also like