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Home News JELLYSMACK ANNOUNCES MULTIYEAR COLLABORATION WITH THE NBA FOR SOCIAL MEDIA CONTENT IN EUROPE AND THE MIDDLE EAST

JELLYSMACK ANNOUNCES MULTIYEAR COLLABORATION WITH THE NBA FOR SOCIAL MEDIA CONTENT IN EUROPE AND THE MIDDLE EAST

by Uma
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2021 07 30T040343Z 2 LYNXMPEH6T06W RTROPTP 4 OLYMPICS 2020 BMX W INDVRACE FNL

 

 

NBA highlights are now available on Jellysmack’s digital channels

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Jellysmack, the global creator company, today announced a multi-year content licensing collaboration featuring NBA highlights from the recent 75th Anniversary Season, as well as previous seasons, on Jellysmack’s original digital channels across Europe and the Middle East (EME).

The NBA’s content is now available on Jellysmack’s owned and operated House of Bounce original channels for basketball fans across Facebook, YouTube and Snapchat. House of Bounce reaches more than 650 million viewers each month and has over 7.5 million followers.

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“Jellysmack is one of the largest digital video creators in the world,” said Youri Hazanov, Chief International Officer for Jellysmack. “We are thrilled to partner with the NBA to boost the world’s best basketball content to audiences throughout Europe and the Middle East. 

In addition to the NBA’s content, Jellysmack plans to produce a variety of new digital video series for House of Bounce and will launch 12 new original basketball shows this year, significantly expanding its basketball creator communities into international markets.     

“Sports content on social media needs to be treated differently to attract new and younger fans,” said Maxime Horbez, Vice President of Sports for Jellysmack. “Using Jellysmack’s data and technology, the NBA’s content will reach a massive, growing and active online audience.”

Jellysmack has built two of the world’s top 5 digital media properties: House of Bounce and Oh My Goal, a cross-platform football fan community with 49 million followers. Together, the channels see over 2 billion average monthly views. Jellysmack uses award-winning A.I. technology to edit, optimize and distribute top video content across multiple social media platforms. Combined, Jellysmack-managed content registers over 10 billion monthly video views globally.

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