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Home Business Introducing Jeroen Hoogland, new Trust CEO

Introducing Jeroen Hoogland, new Trust CEO

by uma



As of December 1st, Trust is pleased to announce the arrival of Jeroen Hoogland as the company’s new CEO. As CEO, he now completes the board of directors together with Allard Boer (CFO), Martijn Lutgerink (CCO) and Dorothee de Backer (Head of Product).

With previous roles at companies such as Philips and GP Industries, Hoogland brings more than 25 years of experience in the consumer electronics industry to his new position at Trust. Having formerly worked in Hong Kong and Stockholm, in both premium and value-for-money businesses, the new CEO will provide an international commercial perspective to Trust.

“I am looking forward to building a ‘One Trust’ team spirit within the company and to defining new opportunities to grow the Trust business,” says Hoogland.

With several new products in the pipeline, a focus on continuing to grow both B2C and B2B parts of the business, and a commitment to reducing the company’s environmental footprint in terms of products, packaging, and operations; this is an exciting time full of change for the company. As Hoogland says, “Trust has a rich history that we can be proud of, and I look forward to working together with the Trust team to build a great future for the company.”



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