Drive Social Media for B2B Marketing: Connecting With Professional Audiences and Driving Lead Generation
B2B marketing in this digital age is challenging. However, business owners must connect with professional audiences to generate leads to improve their bottom line. “Depending on the industry, corporate consumers can greatly impact sales,” says Stephen Nations, VP of Digital Marketing at Drive Social Media. “Engaging with them via social media is highly effective in driving conversions.”
Here are just some ways marketers can relate to professional consumers, according to marketing experts Drive Social Media:
Setting Goals That Make Sense
Setting SMART goals helps brands succeed, no matter what target audience they want to cater to. SMART stands for specific, measurable, attainable, relevant, and time-bound.
Tracking (and Learning) From the Competition
There’s a lot to be learned from other businesses within the same niche, especially those that have found success targeting a similar audience. “We recommend keeping tabs on the competition,” says Drive Social Media’s VP of Digital Marketing. “Seeing what they’re doing right and what isn’t working can help marketers tailor their strategy accordingly.”
Standing Out as Unique and Original
Professional audiences can spot disingenuous content. Original, high-quality social media posts on relevant topics impress prospects and offer value.
Establishing a Distinctive Brand Voice
Brand voice is essential when building connections. Just as customers recognize logos, they can also pick up on tone. Marketers should write social content that speaks to the prospects they’re looking to attract. Creating a brand guide can help ensure the voice is consistent across all marketing channels.
Being Consistent
Consistency is crucial in associating with corporate audiences. “Consistency is the bread and butter of digital marketing and what helps to drive social media engagement,” says Nations. “If businesses post infrequently or change their brand voice with each social media caption, they risk confusing and ultimately losing their audience.”
Engaging With Potential Clientele
A little communication goes a long way when converting corporate consumers. After all, social media was created to help people connect. If all companies do is push their products, professional consumers will be able to tell. The best business strategy is to interact with their customers and show they care more about just making a sale.
Offering Customer Support in a Timely Manner
There’s nothing more frustrating than trying to ask a question or raise a concern to a company that doesn’t want to hear it. Marketers should listen to customer feedback to keep corporate audiences in their corner.
Using More Than One Social Media Platform
If businesses want to reach professionals, a social network like LinkedIn may be more effective than an app like TikTok. Marketers should experiment with various networks to see what works best, but it doesn’t hurt to post consistently on as many social channels as possible.
Connect With Professional Consumers Effectively and Boost Sales
Entrepreneurs looking to reach corporate audiences face unique challenges. However, businesses can drive social media to generate leads and improve their bottom line by setting SMART goals, being consistent, offering support, engaging with prospects, and looking to competitors for inspiration while maintaining an original brand voice.
About Drive Social Media
Drive Social Media provides powerful marketing solutions, along with a mission to deliver growth-minded partners a minimum of 3X ROI. Drive Social Media’s proprietary ROI-tracking platform, Marketing Milk, and its highly trained team have helped Drive Social Media become one of INC’s 5000 Fastest Growing Companies in America.
