WITH NEW INITIATIVES
UK SOFT drinks manufacturer Clearly Drinks has stated its commitment as an inclusive
employer to equality, diversity and inclusion in the workplace with several new initiatives,
providing equal opportunities for all of their team.
The business, based in Sunderland, has proven its promise by signing the Armed Forces
Covenant to ensure those who serve or who have served in the Armed Forces, including
their families, are treated fairly.
It is projected that in 2028 there will be approximately 1.6 million UK Armed Forces veterans
residing in Great Britain, with the North East currently having higher percentage of veterans
per working age resident than the UK average. The covenant focusses on helping members
of the armed forces community have the same access to government and commercial
services and products as any other citizen, including starting a new career.
Recently, Clearly Drinks became a recognised Disability Confident Employer for its
commitment to equality. The scheme recognises the efforts made by Clearly Drinks for being
a leading organisation in changing attitudes, behaviour and culture in the workplace to be
fully inclusive for people with a disability through reasonable adjustments.
The company works closely with local employability programme Moving On Tyne & Wear to
help anyone who has a health barrier, disability or learning need to seek employment.
Mick Howard, CEO at Clearly Drinks said, “Equality, diversity and inclusion is a core part of
the Clearly Drinks strategy. We don’t just talk about it; we live and breathe it by making sure
we are as accessible as possible for all employees.
“Our inclusive environment allows us to grow, innovate and outperform across the
manufacturing sector and keeps our voluntary attrition low. We remain committed to
attracting, hiring and developing diverse talents at all levels by continually addressing the
systematic barriers embedded within policies, practise and services that unintentionally
exclude individuals in any form.
“We are really proud of the work we have achieved to become a more inclusive employer
and will continue to prioritise our equality, diversity and inclusion agenda to impact long-
lasting change in our workplace as well as with communities.”
Clearly Drinks has also advanced its commitment towards training and supporting more
female employees into the manufacturing industry.
Mick continued, “We are actively engaged with and support training for our female
employees. The business currently employs two female apprentices and seven of the 14
people involved in our leadership programme identify as female. The number of women in
our business has increased from just six to 26 over the past 12 months and 25 percent of the
board and 50 percent of the management team are women.
“We clearly recognise the expertise and skill sets needed to move the business forward and
have made strides to ensure that we are an open and attractive employer to all
demographics, ensuring that we engage with the highest calibre of talent in the industry.”
More information about Clearly Drinks can be found by following this link: