Home Headlines Cavai and Seedtag help Lay’s® to spread the word of its Iconic Restaurant Flavours with innovative, conversational campaign
Our website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

Cavai and Seedtag help Lay’s® to spread the word of its Iconic Restaurant Flavours with innovative, conversational campaign

by wrich
gawdo

London, UK, November 9th 2021: Cavai, the leading conversational advertising cloud, has launched an innovative campaign with PepsiCo’s potato crisps brand Lay’s®  in the Benelux, leveraging creative, conversational formats at scale within targeted content online thanks to a unique combination of its conversational formats and contextual advertising company Seedtag’s in-content placements. 

Cavai has built the world’s leading global conversational advertising cloud and is working closely with brands, publishers and agencies to enable conversational experiences which boost audience engagement. Its clients experience hugely increased ROI thanks to its non-interruptive ad formats which enable two-way dialogue between audiences and brands.

In recent weeks, Cavai has worked with Lay’s® to build engagement with their consumers to ask them to vote for their favorite flavour for their recently launched flavours in collaboration with the world’s most loved quick serve restaurants KFC®, Subway® and Pizza Hut™. Conversational ads for the new range have been placed in key images within premium content thanks to Seedtag’s Contextual AI Technology. These innovative, tailored placements are resulting in higher attention and viewability rates than standard IAB-sized formats.

What’s more, as part of this campaign, Lay’s® also found that consumers were 28% more likely to start a chat within Seedtag’s in-content placements. The ads’ viewability rate, meanwhile, stood at 60-65%.

www.gawdo.com

You may also like