London, UK, November 9th 2021: Cavai, the leading conversational advertising cloud, has launched an innovative campaign with PepsiCo’s potato crisps brand Lay’s® in the Benelux, leveraging creative, conversational formats at scale within targeted content online thanks to a unique combination of its conversational formats and contextual advertising company Seedtag’s in-content placements.
Cavai has built the world’s leading global conversational advertising cloud and is working closely with brands, publishers and agencies to enable conversational experiences which boost audience engagement. Its clients experience hugely increased ROI thanks to its non-interruptive ad formats which enable two-way dialogue between audiences and brands.
In recent weeks, Cavai has worked with Lay’s® to build engagement with their consumers to ask them to vote for their favorite flavour for their recently launched flavours in collaboration with the world’s most loved quick serve restaurants KFC®, Subway® and Pizza Hut™. Conversational ads for the new range have been placed in key images within premium content thanks to Seedtag’s Contextual AI Technology. These innovative, tailored placements are resulting in higher attention and viewability rates than standard IAB-sized formats.
What’s more, as part of this campaign, Lay’s® also found that consumers were 28% more likely to start a chat within Seedtag’s in-content placements. The ads’ viewability rate, meanwhile, stood at 60-65%.