Building a workplace culture that everyone is proud of requires a lot of work. Company culture consists of the shared values, beliefs and attributes a company and its employees have. This is often heavily influenced by the owner of the company and how they perceive the future of their business.
Did you know that having a good company culture can increase revenue by up to 4 times?
Copy House’s Owner and Managing Director, Kathryn Strachan, firmly believes in the mantra ‘Happy Team, Happy Clients’. She has built an award-winning technology content marketing agency that prides itself on company culture that adapts to the diverse team she has employed whilst boosting the growth of Copy House, as Kathryn explains:
“Having a good company culture, to me, means having a place where people can be their best selves. A place where they can constantly learn, develop and grow. A healthy company culture is one where employees feel welcomed, motivated and more importantly supported.“
A Blueprint For Success: Copy House’s Company Culture
To help employees have a healthy relationship with work, promote the right work-life balance, and help them stay motivated, inspired and appreciated, easy-to-understand policies are important.Here are some examples you can use.
1. Work from Anywhere Policy
The work from anywhere policy is a powerful one for employee retention. For Copy House, this was initially introduced during the COVID-19 pandemic as many employees were unable to commute to the office. However, due to its practicality and positive environmental impact, Kathryn decided to keep this policy in place.
Kathryn was always sceptical of the cliche 9-to-5 working life, firmly believing that progress should be assessed on output and not presenteeism. For this reason, Kathryn has allowed all employees to work at any time during the day as long as deadlines are met and client meetings are attended. This instills trust and makes the team feel appreciated and valued.
This flexibility also enables employees to work when and where they feel most creative. Often, your own employees might enjoy working in the early hours of the morning, and some may prefer working late at night. By having this flexibility, in the case of a content marketing agency, copywriters are less likely to have writer’s block, and the team is more likely to produce better quality work without procrastinating. This flexibility allows everyone to schedule work around their personal lives and not the other way around.
2. Protecting Mental and Physical Health
During the pandemic, Kathryn introduced the Employee Assistance Programme to aid employees with their mental health. This programme allowed all employees to sit with a well-being professional and discuss anything on their mind. The programme did so well that Kathryn decided to cement it into the company’s culture to protect the mental health of all her employees.
Another approach is to regularly arrange trips and holidays to encourage the team to get together and take part in fun activities that are not work-related. This gives team members the chance to clear their mind, relax and get to know one another, despite not working together in an office.
3. Inspiring Personal Growth to Push Company Success
Business leaders have to be passionate about personal development and growth. The growth of the company is heavily impacted by the growth of its employees and vice-versa. That’s why a mentoring program where junior employees are mentored by senior employees could be a good idea. In Copy House’s case, they offer regular training programs to enhance employee skills, including a custom-built 10-week SEO programme.
As you grow, keep promoting employees. Growth wouldn’t happen without their efforts.
Evolving Company Culture
Despite already having a company culture that inspires and motivates employees, there is always room for improvement. As a company continues to grow, there is more disposable income for better incentives that can be offered to their employees. That’s why constantly refining and developing the benefit packages available for staff is important.
Another way to improve your company culture is by encouraging employee feedback, perhaps using an anonymous platform like OfficeVibe. This also moulds new incentives that can push employees to be the best they can be.
“To evolve company culture, it’s always important to listen to your team and put yourself in their shoes. This means going above and beyond for a team and solving any issues they may have. This keeps a culture strong and pushes both company growth and personal growth,” said Kathryn Strachan.
By encompassing the happy team, happy client mantra, you too can enjoy growth and success. The team has successfully signed large FinTech and technology brands like Klarna, Facebook and Travelex and helped them build better relationships with their audience. The Copy House team has also received significant positive feedback from their clients regarding the leads they’ve obtained and the boost in revenue they’ve acquired with Copy House’s help.
These achievements have pushed Copy House to grow by 250% in 2021 and expand its team from 8 employees to 21 in the last 6 months. All whilst upholding the core values of the company and maintaining a company culture that Kathryn and her team are proud of.
All that’s left is for you to do the same.