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Best strategy for start-ups

by jcp

By:  Asako, CEO of divinelashes.ca.

A startup company typically follows a few strategies in order to become successful. As a startup company, you know that every decision is critical.  You also know that you have to execute your plans perfectly in order to succeed. Your goal is to grow your company quickly and efficiently so that you can achieve profitability and sustainability. The following are a few strategies that I have used when starting my beauty salon chain Divine Lashes.

1- Identify your target niche

One of the most important strategies is to identify and target a niche market. By focusing on a specific group of people or businesses, a startup can better understand their needs and develop products or services that appeal to them.

Starting with too wide of a market may make it difficult to achieve profitability and scale the business quickly.

2- Be agile

Additionally, it’s important for startups to be agile and willing to change course quickly in response to feedback from customers or the marketplace. This means being able to quickly adapt product features, pricing, marketing approaches, etc. in order to stay competitive.

The market moves fast and in order to succeed, startups must be able to keep up. By building strong relationships with customers and partners, being willing to pivot when necessary.

3- Build the brand

Startups should always be working on building up their brand and increasing visibility so that more people know about them and what they have to offer. This can be done through various marketing and PR efforts.

It is important to have a clear and consistent message that your customers can relate to.  By investing in strong brand identity, you can build loyalty and trust that will help your business grow over time.

4- Focus on the customer

Startups need to always keep the customer in mind and focus on making sure that they are providing great products or services at a fair price. This means listening to customer feedback and incorporating it into the development process.

Start-ups will often need to pivot very rapidly based on customer feedback.  Listening to what customers want and then quickly responding with the appropriate changes is crucial for success.

5- Build a strong team

A successful startup also requires a strong team of experts who together to achieve their goals. This means hiring the right people and creating a culture of collaboration and innovation.

You will only go as far as the team supporting you, so be sure to focus on building the right team for your startup.

As an entrepreneur, it is vital to learn how to delegate and trust your team members. By doing this, you can focus on the most important tasks and help your startup succeed.

6- Use technology

Technology is a start-up’s best friend.  Whether you are developing your products or services, using online tools can help you grow and scale your business faster.

From marketing automation to CRM platforms to cloud-based solutions, there are many tools out there that can help startups succeed.

For example, using a cloud-based solution for accounting can help you save time and money by automating tasks and giving you access to your financial data from anywhere. Most solutions allow you to sync with credit cards or bank accounts for complete automation and a view of your finances.

7- Stay focused

It’s important to stay focused and not get distracted by other opportunities in the market.  

It can be tempting to want to jump into new markets or explore other opportunities, but it’s vital to stay focused on your main goal.

By staying focused and building a strong team, you can help your startup achieve success.

8- Get funding

One of the biggest challenges for startups is obtaining the funding needed to get off the ground.

There are various sources of funding available, including seed investors, VC firms, and grants.

For startups looking to grow and scale their businesses, it is essential to obtain adequate funding. There are a number of ways to do this, so be sure to explore all of your options.

9- Know your numbers

Finally, it’s critical for startups to track their progress and know their numbers. This data will help you make informed decisions about where to allocate resources and how to adjust your strategy.

By understanding your numbers, you can more effectively grow and scale your startup.

Not every founder is good with numbers. Some are just very passionate about the product or service developed and that’s it. That’s getting the right people on board is so important. 


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